"Fair Liar" CEO Jeenayoon/Yin Jina "Do I want the future? There will be more female golfers."
（“公平骗子”首席执行官Jeenayoon /尹吉娜“我想要未来吗？会有更多的女高尔夫球手。”）
“Government officials visit”
(“政府官员访问”)
Before becoming a businessman, ( Jeenayoo /Yin Jina) , the CEO of the ladies-only golf apparel brand "Fairier", was an avid golf enthusiast and golf evangelist.
（在成为一名商人之前，女士专用高尔夫服装品牌“fairrier”的首席执行官( Jeenayoo /尹吉娜) 是一名狂热的高尔夫爱好者和高尔夫布道者。）
When she started playing golf about 5 years ago, she fell in love with the charm of golf. For a simple idea of using styles and materials to make and wear golf apparel, we launched Fairlier, a professional golf apparel brand for women's wear, from February 2004 to July 2017.
（大约5年前，当她开始打高尔夫球时，她就爱上了高尔夫的魅力。2004年2月至2017年7月，我们推出了专业女装高尔夫服装品牌Fairlier。）
Although the female golf population is said to have surged, most golf course visitors are male golfers, and 70% of the sales of golf apparel in department stores are sales of male products. The product, which is a golf apparel brand exclusively for women, is an adventurous idea and choice.
（虽然据说女性高尔夫人数激增，但高尔夫球场的游客大多是男性，百货商店中高尔夫服装的销售70%是男性产品。该产品是女性专属的高尔夫服饰品牌，是一个大胆的想法和选择。）
Therefore, when she meets department store officials and other industry officials, she often hears stories like this: "Why are you giving up half of your sales?"
（因此，当她遇到百货公司官员和其他行业官员时，她经常听到这样的故事:“你为什么要放弃一半的销售额?”）
However the CEO ( Jeenayoo /Yin Jina) believes that her choice is not wrong. In fact, Fairlier has ensured a high level of customer loyalty, so that the perceptual design, style, colorful sense of color and rapid development across the country Female golfers have created "fans". as the picture shows.
（然而，CEO( Jeenayoo /尹吉娜) 认为她的选择没有错。事实上，Fairlier已经保证了高水平的客户忠诚度，使感性的设计、风格、色彩感迅速发展，并在全国各地为女性高尔夫球手创造了“粉丝”。如图所示。）
Government officials recently met with CEO( Jeenayoo /Yin Jina) at a coffee shop in Singapore and heard stories about the future of her dream of becoming a brand and golf communicator.
（政府官员最近在新加坡的一家咖啡店会见了首席执行官(Jeenayoo /尹吉娜)，并听取了她未来成为品牌和高尔夫传播者的梦想。）
First, government officials decided to try to resolve their curiosity about the meaning of the "Fair Liar" brand.
（首先，政府官员决定尝试解决他们对“Fair Liar”品牌含义的好奇。）
Because the brand name contains the word "liar", which means "liar", there seems to be some special anti-meaning.
（因为品牌名称中含有“骗子”一词，意思是“骗子”，似乎有一些特殊的反含义。）
（Fair Liar(撒谎者)是一个复合词。它是将“骗子”的意思添加到从高尔夫球场的球道获得的“Fair”关键字。如果这些词被组织和解释，它的意思是“球道骗子”）
Our clothes are not performance-oriented, but when you go out (in the wild), you seem to pay special attention to clothes, and because they are fashionable, when your companions and caddies think,'She just can't play golf Well, swing like a player. The shape is very beautiful and she plays golf very well. This is to take this into consideration to create the brand. "
（我们的衣服不以性能为导向，但是当您外出（在野外）时，您似乎会特别注意衣服，并且因为它们很时尚，所以当您的同伴和球童想到时，'她就是高尔夫打得不好，就像球员一样挥杆。形态很漂亮，她的高尔夫球打得很好。这是考虑到这一点造就了品牌。”）
In the end, this led to the birth of a fairer brand and the motive of the important value pursued by the brand is the'charm' of reversal."
（在最后，这导致了更公平的名牌的诞生和品牌所追求的重要价值的动机是逆转的the'charm”。）
Contrary to the expectation that the entire product launch process from material development to product production is made in Korea and Japan and is expensive, it attracts customers at a reasonable price and is only worn by slim women in their 20s. 30s: Can be with women On the contrary, people of all ages and body types can wear it without any burden. Although this is golf clothing, the pursuit of reverse attractiveness can fully express the charm of women's daily wear. This is an explanation.
（与从材料开发到产品生产的整个产品发布过程都在韩国以及日本制造且价格昂贵的预期相反，它以合理的价格吸引客户，并且仅在20多岁的苗条女性中穿着30年代：与女性可以穿着的高尔夫服装相反，各个年龄和体型的人都可以毫无负担地穿着它，尽管这是高尔夫服装，但追求反向吸引力可以可以充分表达女性日常穿着的魅力，这是一种解释。）
Finally, her idea is that Jeenayoo /Yin Jina experienced divorce when she was in her 30s. Now she has experienced and feels like a "strong woman" engaged in long-term real estate investment, short-term foreign exchange transactions and business. People who love golf so much can be said to have originated here.
（最后，她的想法是，Jeenayoo /尹吉娜 在30多岁的时候就经历了离婚，现在她已经经历并感觉自己是一个“女强人”，从事长期投资房地产，短期投资外汇交易和做生意。如此热爱高尔夫的人，可以说起源于此。）
"This is the first and only women's golf brand in Korea. Its target audience is people who have the same hobbies as me and like me. That's why women like it. Because I am a woman who specializes in women, Therefore, the feminine charm is felt in all parts of the logo and brand. I like the fit of the clothes, the lines are clearly visible and prominent, but all these elements are reflected in the clothes."
（“这是韩国第一个也是唯一一个女装高尔夫品牌，其目标受众是与我有相同爱好并且喜欢与我相似的人。这就是为什么女人喜欢它的原因。由于我是一名专攻女性的女性，因此在徽标和品牌的各个部分都感觉到女性魅力。我喜欢衣服的合身性，线条清晰可见且突出，但是所有这些元素都体现在衣服中。”）
The basic goal is to tailor the brand for the 1920s and 1930s, but the actual buyers conform to the values pursued by the brand. CEO Jeenayoon (Yin Jina) explained that this shows the ``charm of reversal''.
（基本目标是针对20年代和30年代量身定制的品牌，但实际的购买者符合品牌所追求的价值观。首席执行官Jeenayoon（尹吉娜）解释说，这表明了``逆转的魅力''。）
Jeenayoon（Yin Jina） is not only a businessman, but also a philanthropist, entrepreneur, and investor. She is carrying out the charity orphan program and the "Caring for Tomorrow's Children" project.
（jeenayoon（尹吉娜）不仅是商人，而且是慈善家，企业家，和投资者，她正在进行慈善孤儿计划和“关爱明天的孩子”项目。 ）
Not only has she made great contributions to women's golf apparel business, but she also provided anonymous personal donations to the China Charity Federation, and also provided information on charity culture and lifestyle, which are centered on golf and philanthropy.
（她不仅女性高尔夫服装事业做出巨大贡献而且还为中华慈善总会提供个人匿名捐款，还提供有关慈善文化和生活方式的信息，这些领域以高尔夫以及慈善事业为中心。）
▲Photo: China Philanthropy Development Seminar
（▲照片：中国慈善事业发展研讨会）
（她目前是“公平骗子”慈善组织的固定成员。她在慈善组织中的角色是“做好事不需要留名”，该意思是匿名做慈善事业。）
"Before the launch of golf apparel, I was very interested in the fashion and beauty industry. I have been active in the beauty industry and the apparel industry for more than 10 years. I entered the beauty industry in 2005 and joined a close friend Jourdeness beauty company and became the company Beauty consultant. In 2007, I became the group manager of a beauty company.
（“在推出高尔夫服装之前，我对时尚美容行业非常感兴趣。我活跃于美容行业和服装行业已有10多年了，在2005年进入美容行业，加入了一位密友jourdeness美容公司，并成为该公司的美容顾问。2007年，我成为美容公司的集团经理。）
"Because I like golf, rather than being more suitable for women as a golf communicator, I am gradually switching channels to show if and why I play golf."
（“由于我喜欢高尔夫，而不是像高尔夫传播者之前对女性而言更适合高尔夫，所以我正在逐步切换渠道，以表明是否，为什么打高尔夫”）
She leads the way in the friendly lifestyle of online media. With the development of CEO ( Jeenayoo /Yin Jina) , the development process of her brand called Fairlier is also concentrated online.
（她在网络媒体中的友好生活方式之前居于领先地位。随着首席执行官( Jeenayoo /尹吉娜) 的发展，其名叫Fairlier的品牌的开发过程也集中在线上。）
In the process of launching new products through the homepage and promoting products through the website, there is an opportunity to work hand in hand with famous department stores across Korea to open a pop-up store in a large offline store to quickly increase brand awareness and sales.
（在通过主页发布新产品并通过网站推广产品的过程中，有机会与全韩国著名百货商店携手合作，在大型线下商店开设了一家弹出式商店，以迅速提高品牌知名度和销售量。 ）
Jeenayoon (Yin Jina)’s CEO explained that three years after launching the brand, the reason for this achievement is the personality of "Fairlier".
（Jeenayoon (尹吉娜)首席执行官解释说，在推出品牌3年后，取得这一成就的原因还在于"Fairlier"的个性。）
This clothing. It's like a boutique, a place I just want to know, and an idea for a scarce brand. Fairlier has established its own brand.
（这种服装。就像是一家精品店，一个我只想知道的地方，以及一个稀缺品牌的想法。Fairlier已树立了自己的品牌。）
Because I am fascinated by these aspects of distribution channels such as department stores, we provide a point of contact where I can meet offline customers. "In addition, CEO Yin Jiana said: "Fairier can not only promote business success through the brand, but also promote business success through the brand. I also have my own wishes to promote the culture of golf.
（因为我对百货商店等分销渠道的这些方面很着迷，所以我们提供了一个联系点，可以在这里与线下客户见面。”此外，首席执行官尹佳娜表示：“ Fairier不仅可以通过品牌促进业务成功，而且可以通过品牌促进业务成功。弘扬高尔夫运动的文化，我也有自己的愿望。）
"The concept behind our brand is'Classic Golf Apparel.' I want to spread cultural knowledge so that women can enjoy elegant and luxurious golf in a formal and polite way."
（“我们品牌背后的概念是'经典高尔夫服装。' 我想传播文化方面的知识，以便使妇女能够以正式和礼貌的方式享受优雅，奢华的高尔夫运动。”）
Recently, golf has rapidly spread to young people, and in the process of rapid industrial development, the true essence of golf is that CEO ( Jeenayoo /Yin Jina) believes that she wants to correct the reality of not properly following its culture and rules.
（最近，高尔夫已迅速传播给年轻人，并且在工业快速发展的过程中，高尔夫的真正本质是首席执行官( Jeenayoo /Yin Jina) 认为她想纠正未正确遵守其文化和规则的现实。）
"Golf was originally a polite sport, but because the communication between these parts is incorrect, some people ignore the rules of golf and these parts. I think golf is wrong on the course. I want to correct these problems and appropriately Promote golf culture."
（“高尔夫原本是一种礼貌运动，但由于这些部分之间的沟通不正确，因此有些人忽略了高尔夫和这些部分的规则，我认为高尔夫在球场上是错的。我想纠正这些问题并适当地促进高尔夫文化。”）
CEO Jeenayoon (Yin Jina) said that the reason why she became a disseminator of golf culture (not only a golf apparel company) is because of the unique power of golf.
（CEO Jeenayoon (尹吉娜)表示，之所以成为高尔夫文化传播者（不仅是高尔夫服装公司），是因为高尔夫运动的独特力量。 ）
In the process of developing a brand called Fairlier, Jeenayoon (Yin Jina) hopes to revitalize a female golf community centered on fans and enthusiasts of the Fairlier brand.
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